Founder / Our Soap Master
Born in 1963, Istanbul, an electrical engineer that worked as the R&D Manager for one of the largest Turkish manufacturing companies.
After 2002, to solve his wife’s eczema, he started investigating olive oil soap production and after 4 years of constant R&D, he decided to pursue an entrepreneurial career and moved to the North Aegean region of Turkey, to Karaagac, where we have our factory today.
He devoted himself to producing the highest quality olive oil soap. To achieve this, he never copied from others, instead developed his own production methods. Instead of running after money, he ran for increasing the product quality. He is a researcher, a soap master, a worker, an accountant, a driver…
Up until now, he hasn’t produced any product that wouldn’t be used by his family’s youngest member Defne and he is a nature loving man who would continue this journey.
His goal is to produce the right soaps and make Sedena a brand that everyone would love and trust. He believes that this world can be shared by everyone and continues to live in his own world.